2011, Here I Come!

January 19, 2011
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I haven’t written since October? Really? Wow! I guess I got a little too caught up with my My Paper Moose line! And for that I apologize. But seeing as how this a new year, it’s time for a fresh start for all of us! And I’m ready to get started!

Last year I wrote a nice long list of goals for Scraps of Life. So let’s go over those goals and see what was met, and what has changed in the last year!

1. Branding! Getting the world to see Scraps of Life as a paper crafting business, not just a Stampin’ Up! demonstrator. –> It took a while, but I think I’m slowly starting to meet this goal. I had a logo designed, created a tagline for the company, and I’m very slowly starting to build up a nice customer base on Etsy. And I’m definitely able to focus this line on wedding and special occasion stationery now that I have My Paper Moose as an outlet for my other ideas. So I’m getting there! In the meantime, this goal is staying #1 for 2011.
2. Establish my Etsy and Artfire shops – I’ve got them made, but they are far from professional. I need to list items more often, which means I have to create more product! –> Well, my shops do look a tad more professional since I set this goal. I have a logo. I have an avatar. I have a nice shop header. And I actually have products listed in my shops too! But the key now is to get even more products listed on a regular basis. So for this year, my goal is to list at least one new item in my shops each week, as well as one new invitation suite design each month. It’s a goal that’s both challenging and attainable!
3. Promote! I need to get my name out there and start drawing attention to my blog as well as to my online shops. So if any of you know anyone getting married or who just needs some great invitations or cards, please tell them about me –> Sadly, I have to say that despite my efforts using Twitter and Facebook, I haven’t really done a bang up job of really promoting Scraps of Life as much as I should have. Nevertheless, I do have two weddings and a baby shower to create for (thanks to close friends who want to utilize my creativity for their special days)! So this is definitely a great opportunity to promote myself even more this year and get even more exposure. But I definitely still need to work on utilizing Twitter and Facebook in more efficient ways this year.
4. Sell! – I need to sell more. Period. Like many new business, I’m not exactly raking in the dough. But I’m determined to see a profit, even if it’s just $.01, at the end of 2010. In order to do so, I need to sell more. And not just my stuff. I also need to work on selling more Stampin’ Up! product as well. My goal is to sell at least $3,000 worth of Stampin’ Up! product this year, in addition to at least $1,500 of my own product (items that I’ve created). I’ve got some ideas up my sleeve. So we’ll see how it goes. Feel free to help me out with this one :p –> Well, I didn’t quite make that profit I was hoping for last year. But I did make a few significant sales last year, which was awesome just for the experience and exposure. I definitely feel that this year will be a better year for online sales of my products as I’ve learned so much during the last year. As for the Stampin’ Up! side of selling, I think my product sales totaled a little over $1000. Not quite the $3000 goal I had in mind, but definitely better than nothing! For this year, I’ll be leaving the Stampin’ Up! focus over on the My Paper Moose side of things, leaving me to keep this line completely focused on my products and project ideas, which will hopefully lead to more online sales. And I’m upping my personal product sales goal from $1500 to $2000. Reach for the stars!
5. Another thing I really want to do is set up a booth at my local farmer’s market. The idea of doing so scares me to death, but I know it’s something I need to do. So I’m gonna suck it up and do it in 2010! You need to hold me to it! –> Yeeeaahhh…I gave up on this one pretty quickly. Not because I couldn’t do it. Simply because it just would not have been an efficient means of making income for me. I’m not the kind of person that can sit and make 10 of the same item, and then do that with multiple items so that I’d have a stock of products to sell at market. I decided after one craft fair that sticking to online sales is best for my business, at least for now. So I’ll keep my focus on creating more for my Etsy/Artfire shops.
6. Be consistent. That’s something I really need to work on. I’ll have weeks where I make something new everyday. And then there will be weeks where you won’t hear from me at all. I want to change that. I want you to know that you can always count on me to have something new for you each week, even if it’s not every single day. –> Hmmm…here’s another one I need to continue to work on. But I’ve given myself a more reasonable goal for this year. My goal is to post 1-2 times a week, and introduce a new invitation suite design once a month. This keeps me from becoming overwhelmed and feeling too much pressure to make something and it allows me to be creative without the hindrance that pressure can cause.
7. Find balance. This is something else I really need to work on. I really need to find the right balance between work work and house work. I may be a business woman, but I am also a wife and a mother to two dogs. I need to make sure that I take care of my household responsibilities as much as, if not moreso than, my business responsibilities. –> I think I did really well with this goal…until my husband came back from deployment, LOL. But I’m definitely going to be working hard on finding that right balance so I can give the appropriate amount of attention to both my business and my family. This is even more important now as hubby and I are expecting our first baby in June! Yippee!
8. Spend less and create more. One of the hardest things about being an SU! demo is the “need” to buy ALL of their products. I always tell myself that I NEED this stamp set or that tool or whatever, when really, I should be creating with what I already have and sticking to my spending budget. I think my hubby will be glad I have this down as a resolution. –> Now here is one goal I did pretty well with. I set a nice little monthly budget for myself and I stuck to it quite well. I’ve really focused my wish list so that I’m only buying items that I really need or can use for my business, cutting out those stamp sets that I want only because they seem cute. Now my goal is to make my business self-sufficient, using only business income to fund my business so I’m no longer using hubby’s hard earned money to fund this business.
9. Recruit. I haven’t actively been trying to recruit any of you to join Stampin’ Up! and become a part of my Scraps of Life stamping team. And I don’t really plan on actively recruiting either. But I do hope that I’ll be able to recruit one or two people to become Stampin’ Up! demos simply because they see how much fun it is through my blog. –> Amazingly and unexpectedly, I actually recruited my very first SU! demo late last year! It’d be fun to recruit another demo this year, too, but that definitely won’t be a big focus for me. If it happens, then I’ll be stoked. But if not, I’m fine with it because I’ve got plenty of other things to worry about.
10. Finally, I really want to work towards becoming a wedding planner. I’m not sure what steps I need to take for that, but this goal is the reason for my $1,500 sales goal of my products. That will be enough money for me to take an online certification course in wedding planning. It’s something that I’ve been thinking and praying about for a while, and I’m hoping 2010 is the year that it all gets going. –> I definitely thought about this goal for a very long time. I looked at that online certification course often. I watched a bajillion wedding shows. And then I recently came to the realization that, inasmuch as I LOVE weddings, planning them is just not my gift. They are a passion of mine, but they’re not that big of a passion. I LOVE creating the little details for them though. Designing invitations, favors, programs, and other little items is really where my passion for weddings lies. I’m not really the type of person that sees the big picture of the entire event very well. I tend to focus too much on the smaller, tinier details. So I’ll keep my focus there and continue to pursue my passion of really being a great stationery designer. Now, instead of taking a wedding planning course, I want to take a graphic design course of some sort so that I can expand my creativity and use digital media to create designs from scratch. It might take me a couple of years to make enough money to take the course, but it’s a good long term goal that I think I can achieve.

If you’ve been following me throughout the last year, I’m sure you’ve gotten a feel for how crazy things tend to get for me. I have the tendency to take on too much at once. So let’s hope that this year holds a little more balance and a lot more creating!

What do you think about my resolutions? Have I made good changes to them? Or am I just being crazy? What about you? What are your resolutions for this new year? Let me hear from you!

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5 Responses to 2011, Here I Come!

  1. Jamie (@va_grown) on January 19, 2011 at 2:23 pm

    It sounds like having those goals to reflect on are really helping you get to the core of your passion and interests. Maybe you could try connecting with wedding planners so they consider sending their clients to you for those little details instead of being the planner yourself. I think it’s great that you can see what works and what does by reflecting back each year.

    …I think I need to go home and write my goals down!

  2. Maria on January 19, 2011 at 7:01 pm

    Wow! Well, I think you’ve accomplished a BUNCH of stuff in 2010 and you kept yourself moving forward!! I’m glad I found your blog in mid-2010 and am a follower! I think if you keep these goals in focus you will attain them and I love that you are able to move from what you ‘thought’ you wanted to things you really ‘want’.

    Congrats and I look forward to seeing what 2011 brings to you :)
    Maria

  3. cassandra on February 16, 2011 at 8:19 am

    Having those goals to look back on seems like it’s helping to keep you on track with what you need to do to keep things going.
    I need to write out a list for myself and keep up with it as I’d like to sell my treasures and not sure how to market or get the word out. I need to research that more! Thanks for the inspiration!

  4. cassandra on February 19, 2011 at 9:30 am

    Stopping by to say hi and I hope you’re doing well. Have a great day!

  5. Lisa on January 2, 2012 at 6:11 pm

    It’s good that not only did you set goals, but you also went back and reflected upon what actually happened. You have a plan and I know you will accomplish what you set out to do! Happy New Year!

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